ANNUAL REPORT 2007

Kellogg Company 2007 Annual Report


Click on a chart to view details.


Financial Highlights

Go to Financial Statements



(dollars in millions, except per share data)2007Change2006Change 2005Change
Net sales$11,7768%$10,9077%$10,1776%
Gross profit as a % of net sales44.0%-0.2pts44.2%-0.7pts44.9%-
Operating profit1,8686%1,7661%1,7504%
Net earnings1,10310%1,0042%98010%
Net earnings per share  
Basic2.7910%2.536%2.3810%
Diluted2.7610%2.516%(b)2.3610%
Cash flow (net cash provided by operating activities, reduced by capital expenditure) (a)1,0318%95724% 769-19%
Dividends per share$1.205%$1.148%$1.065%


(a) Cash flow is defined as net cash provided by operating activities, reduced by capital expenditures. The Company uses this non-GAAP financial measure to focus management and investors on the amount of cash available for debt repayment, dividend distributions, acquisition opportunities and share repurchases. Refer to Management's Discussion and Analysis within Form 10-K for reconciliation to the comparable GAAP measure.

(b) Comparable 2006 earnings per share growth of 11% excludes $65 million ($42 million after tax or $.11 per share) of costs attributable to the Company's adoption of a new accounting standard that required the expensing of stock options.

print this page section: previous section next section page: previous page next page