Flexibility.
Our strong cash flow allows us to actively make decisions based on what is best for sustaining our business and for building shareowner return.
In addition, our cash flow gave us the flexibility to repurchase 12.4 million shares of Kellogg Company stock, increase the quarterly dividend paid to shareowners and acquire companies in key geographies or product lines that fit with our strategy.
A clear and focused strategy.
The focal points for building our business have remained constant over the past six years:
- Grow our cereal business
- Expand our snacks business
- Pursue selected growth opportunities
We remain committed to this simple strategy because it works. The effectiveness of our strategy is proven, and our results in 2007 and the momentum with which we enter 2008 are indicators of its continued relevance. Kellogg people around the world have embraced our strategy.
