Our Nutrition Heritage
For more than 100 years, Kellogg has built a legacy of leadership in health and nutrition. We believe that balance – or "calories in, calories out" – must remain the central tenet of achieving weight management and a healthy lifestyle. We have a long-standing commitment to help consumers successfully manage both sides of that equation through our products, packaging, promotions, community efforts, sponsorships and nutrition-education initiatives.
Kellogg offers consumers a wide variety of choices, including low-fat, low-salt, reduced-calorie, reduced-sugar, nutrient-enriched and portion-control options. We continually launch product innovations to meet consumers' health needs, such as digestive health, heart health and shape management. We have also reduced or removed trans fatty acids from almost all of our products.
We believe that educating consumers empowers them to make good nutritional choices. We provide comprehensive nutrition information, nutrition education and healthy-lifestyle messages on millions of packages as well as online.
To help consumers make informed food decisions, Kellogg rolled out front-of-pack labeling on ready-to-eat cereal packages in a number of markets, including Europe, Australia, North America, Mexico and Korea. The easy-to-use front-of-pack summary gives a snapshot of how a food fits into an individual's daily diet and complements existing nutrition labels. This system was first launched by Kellogg in Europe and Australia, where it has been well received and adopted by the food industry and some retailers.
In June 2007, Kellogg announced a global commitment to adjusting how and what we market to children under 12. We established a global nutrient standard (Nutrient Criteria) based on a broad review of scientific and government reports. Kellogg will apply the Nutrient Criteria to all of our products marketed to children around the world. Products that don't meet the criteria will either be reformulated or they will not be marketed to children under 12 years of age. The Nutrient Criteria will also guide future innovation and product development. Over time, the company will work toward providing consumers with even more product choices featuring enhanced nutritional value.
For more information, please visit www.kelloggcompany.com and www.kelloggnutrition.com.
