Corporate Social Responsibility
As a responsible corporate citizen, Kellogg Company invests in the communities where we have significant operations. We partner with organizations to provide funds, food and other resources to help improve people's lives. In keeping with our company's more than 100-year heritage of nutrition leadership, our most important corporate-giving priority is nutrition education and physical fitness. In addition, we support programs that improve opportunities for minorities and women and build stronger communities. Since 2003, Kellogg has contributed more than $40 million in cash and $120 million in products to charitable groups around the world.
Nutrition Education and Physical Fitness.
As a company that produces food products and promotes eating well and healthy living, our commitment to nutrition education and physical fitness includes providing food donations and funds to partner organizations. Organizations and initiatives we support include:
YMCA of the USA. Kellogg Company has contributed funds to support Activate America, the YMCA's response to the nation's growing health crisis. Kellogg Company's donation will help the YMCA improve the way it works with health seekers and their families, and with school-age youth in YMCA child-care programs.
In addition, 24 YMCAs received grants to provide physical activity programs for underserved youth in communities where Kellogg operates. The Kellogg's Opportunity to Play grants helped fund activities from basketball to wall climbing in 11 U.S. states.
Action for Healthy Kids. Kellogg partners with Action for Healthy Kids to decrease the incidence of obesity in children by improving nutrition and increasing physical activity in schools. Kellogg has provided grants to help implement mandated wellness policies at public schools in 11 U.S. states.
Kellogg's Swim Active. An innovative Kellogg program is increasing access to swimming facilities for youngsters in the United Kingdom. Kellogg's Swim Active, a three-year partnership between Kellogg and the Amateur Swimming Association, sets up projects that provide primary school children and their families with easier access to swimming facilities.
America's Second Harvest. Kellogg has an extensive partnership with America's Second Harvest, the nation's largest charitable hunger-relief organization. Each year Kellogg donates nearly $25 million of food products, which are distributed through the organization's network of more than 200 food banks and food-rescue organizations. America's Second Harvest recognized Kellogg with the Group Volunteer Service of the Year award in 2007.
The Global FoodBanking Network™. In 2007 Kellogg became a founding partner of The Global FoodBanking Network. Funds provided by Kellogg will further support our commitment to hunger-relief efforts around the world and will particularly assist with food-banking development projects in Mexico, Guatemala and South Africa.
