Nutrition Education and Physical Fitness, Continued
As part of Kellogg's support in Mexico, Kellogg Mexico participated in a food collection organized by the Mexican Association of Food Banks (AMBA). The national collection was called "X un México sin hambre" (For a Mexico without hunger). Employees from Kellogg Mexico, together with their friends and families and Kellogg suppliers, collected more than 140,000 pounds of food for the Food Bank in Queretaro.
Joint Aid Management. Kellogg is partnering with South Africa-based Joint Aid Management (JAM) to develop Health Is Vital, a nutritional intervention program for people living with HIV/AIDS. This program will provide a stable supply of food to strengthen the bodies of those on anti-retroviral treatment, while also increasing the effectiveness of the treatment.
Opportunities for Minorities and Women.
Kellogg values individuals for their diverse backgrounds, cultures and experiences. We support minorities and women through organizations and programs that encourage excellence and provide opportunities. These include:
NAACP Law Fellows Program. Through the NAACP Law Fellows Program, Kellogg supports summer fellowships for students who have completed at least one year of law school to work at the NAACP's National Legal Department. The law fellows work with civil rights attorneys on issues such as criminal justice, education, housing, voting rights and environmental justice.
Girls on the Run®. Kellogg supports Girls on the Run in its efforts to provide experiential learning programs that help enhance self-esteem in young girls. Kellogg's Frosted Flakes launched a three-year partnership with the organization in 2005 as part of its Earn Your Stripes initiative. The national partnership encourages girls ages 8 to 13 to be more active, eat right and live a balanced and healthy lifestyle.
Building Stronger Communities.
We strive to make a difference in the communities where we operate. We support organizations that work to strengthen communities by addressing economic and social development issues.
United Way. Kellogg is a longtime supporter of United Way. In 2007 Kellogg pledged a total of $4.65 million to campaigns that will benefit 26 communities. In addition, more than 1,500 volunteers participated in service projects as part of Days of Caring. United Way recently recognized Kellogg Company with the Spirit of America Corporate Community Investment Summit Award.
